Buttery, cinnamon-sugar coated bread rolled around tangy sweet cream cheese and baked until golden—an easy, family-friendly breakfast or dessert ready in about 30 minutes.
Preheat oven to 350°F. Line a large baking sheet with parchment paper.
Make filling: In a bowl, beat cream cheese with 0.25 cup sugar, 0.5 teaspoon cinnamon, and vanilla until smooth.
Prep bread: Trim crusts from each slice and gently flatten with a rolling pin to make it pliable.
Spread about 1 tablespoon of the cream cheese filling over each slice, leaving a small border. Roll up tightly, seam side down.
Stir 0.25 cup sugar with 1 teaspoon cinnamon in a shallow dish for coating.
Brush each roll lightly with melted butter, then roll in the cinnamon-sugar to coat. Arrange on the prepared baking sheet, seam side down.
Bake 12 to 15 minutes, turning once halfway, until lightly golden and crisp at the edges.
Cool 5 minutes and serve warm. Optional: dust with extra cinnamon-sugar or drizzle with a little icing.
Notes
Tip: Day-old bread rolls tighter and bakes crisper. To air fry, cook at 375°F for 6 to 8 minutes, shaking the basket halfway. Store leftovers covered in the fridge up to 2 days and rewarm in a toaster oven for best texture.